

ULRIKE KERBER BIO
Ulrike Kerber is a Creative AI Research & Strategy Lead, motion designer, and founder of Viva Design. She explores how designers and creative teams can work with AI to develop stronger ideas while retaining creative direction, critical judgment, and a sense of human connection.
Her practice brings together design research, visual storytelling, and collaborative experimentation. As a PhD candidate, she studies AI in design and visual storytelling, with particular interest in creative agency, embodied practice, and how people learn from one another. She translates these questions into practical methods that help teams explore possibilities, make their thinking visible, and examine the consequences of what they create.
Ulrike founded Viva Design in Santa Barbara, California, and built it into an award-winning motion design studio. Her work across television, digital media, and large-scale projection has included projects for Disney, Apple, BBC, Discovery, Sundance TV, Showtime, and other international brands. She has received an Emmy nomination and awards from the Art Directors Club, New York Festivals, and PromaxBDA.
Alongside her studio practice, Ulrike has taught and led creative learning experiences for design professionals and students at institutions including Hyper Island, Berghs, Miami Ad School, and SCAD. Based in Berlin, she is interested in sustained collaborations with universities, research groups, and organizations working at the intersection of AI, creativity, and social change.









